Pre-Bid Targeting: The Secret Weapon for Maximum Ad Viewability
Learn the art of predicting inventory quality to gain a competitive edge in the digital advertising game
Hello, Ad Tech Bites readers! Today, we're delving into the fascinating world of pre-bid targeting. The digital advertising landscape has changed drastically over the years, and viewability is now more important than ever. In this quick read, we'll explore how pre-bid targeting can help advertisers maximize their ad viewability and, ultimately, the effectiveness of their campaigns. So, buckle up, and let's dive in!
Pre-Bid Targeting: An Introduction
Gone are the days when advertisers only had to worry about ad placements and creative designs. Now, it's all about ensuring your ads are seen and make a lasting impression. Enter pre-bid targeting, a data-driven strategy that predicts inventory quality based on the information declared in each bid request.
Pre-bid targeting solutions are incredibly useful for inventory purchased through a demand-side platform (DSP). By leveraging historical viewability data, advertisers can decide whether to bid and how much to bid for each available impression.
Setting the Rules for Success
The key to effective pre-bid targeting is setting the proper rules. Marketers can define rules for bidding based on predicted ad viewability, ensuring that their campaigns are laser-focused on high-quality inventory.
Here are some guidelines to follow when setting up pre-bid targeting rules:
Be realistic: Set viewability thresholds that align with industry standards, but don't be too restrictive, as it may limit your campaign's reach.
Prioritize your goals: Determine what's more important for your campaign—reach or viewability—and adjust your rules accordingly.
Keep an eye on performance: Regularly monitor your campaign's viewability rates and adjust your targeting rules if necessary.
The Bottom Line
Pre-bid targeting is like having a crystal ball that predicts the viewability of your ads before you even place a bid. By employing this strategy, advertisers can confidently focus their resources on high-quality inventory that maximizes the likelihood of their ads being seen and making an impact.
So, remember to harness the power of pre-bid targeting in your next digital advertising campaign. With the right approach, you'll be well on your way to improving ad viewability and boosting the overall performance of your campaigns.
That's it for today's Ad Tech Bites! Stay tuned for our next chapter, where we'll tackle the issue of discrepant reporting in the digital advertising space. Until then, happy bidding!